MG heritage, told in a Reel
The idea
Tell the story of MG's history and heritage as a Reel.
How it was made
Built with AI and other tools.
See the results ↗Keeping the creative moving.
I'm Khaled, a social media executive in Dubai. Beyond content creation, my role involves coordinating multiple brand accounts, managing monthly content calendars, aligning with client teams, organizing production requirements, and translating performance insights into actionable recommendations.
I work across creative, production, and client servicing to keep campaigns moving from initial concept through to execution.
- 7,300+net new Instagram followers in 12 months, across four automotive accounts
- 6.3Mviews on my top production reel for MG Middle East
- 27.3%follower growth for MG Middle East, year on year
Case study 001
MG Middle East
Uplifted the brand with a complete change in look and feel, executing ideas through production-level shoots and designs.
115kfollowers today
View on Instagram ↗
1M views, 2K engagementsReel on MG's history and heritage, made with AI and other tools
View on Instagram ↗
900K views, 7K+ engagementsProduction-level shot reel
View on Instagram ↗
2M views, 800 engagementsBlended an idea using AI and stock images
View on Instagram ↗
6.3M views, 22K+ engagementsProduction-level reel from an activation event
Case study 002
Nissan Abu Dhabi
Events, influencer activations, and trend-led content, from a physical activation at LIWA to the Nissan Z on the Yas Marina Circuit.
+60%average monthly engagements
+4,454 followers+7% monthly views
View on Instagram ↗
900K views, 5K engagementsLIWA event: physical activation and live coverage
View on Instagram ↗
80K views, 2K engagementsNissan Z on the Yas Marina Circuit, with influencers invited and managed
View on Instagram ↗
80K views, 5K engagementsJumped on a relevant viral trend for awareness
View on Instagram ↗
15K views, 500 engagementsJumped on a relevant viral trend for awareness
Case study 003
Multi-Brand Automotive
Account management, content planning, creative development, production coordination, influencer collaboration, and performance optimization across four automotive brands, adapted to each brand.
INFINITI Abu Dhabi
+100%average monthly views
Plus +27% average monthly engagements in comparable boosted periods.
Renault Abu Dhabi
+15%growth in average monthly views and engagements
With positive community growth.
Auto Central UAE
+8.9%Instagram community growth
Plus a 57% recovery in average monthly views from Q1 to Q2 2026.
Creative concepts
The Thinking Behind the Content
Three ideas, from the thought to the finished post.
MG on the front page
The idea
Blend an idea into one visual: a newspaper front page built around the MG8.
How it was made
AI and stock images, combined into a single visual idea.
See the results ↗Nissan, on trend
The idea
Jump on trends that are relevant to the brand and likely to go viral, for awareness.
How it was made
Trends chosen for how relevant they are to the brand.
See the results ↗Beyond the Feed
More than a content calendar.
The work behind the posts: production, creators, editing, and reporting.
Production and creative execution
On Set
Shoots planned and covered from creative planning to on-site capture, including production-level reels.
Influencer marketing
With Creators
Inviting and managing creators around launches and activations, like the Nissan Z at Yas Marina Circuit.
Short-form storytelling
In the Edit
Reels and TikToks cut in CapCut, adapting platform trends to each brand, plus live coverage published in real time.
Reporting and optimization
Behind the Numbers
Performance and trends monitored month to month, then turned into recommendations for the next round of content.
Experience
Where I've worked
Netizency
Social Media Executive
Dubai, March 2025 – Present
Run content calendars, approvals, and delivery across brand accounts, working with clients, internal teams, production crews, and partners. Join shoots, edit Reels and TikToks, and cover events, launches, and activations live.
- MG Middle East
- Nissan Abu Dhabi
- INFINITI Abu Dhabi
- Renault Abu Dhabi
- Autocentral UAE
- Visa
- RAKBANK
- Netizency social page
Weber Shandwick
Media and Influencer Relations Intern
Dubai, August – November 2024
Supported press releases, media outreach to journalists and influencers, and research for content strategy and PR campaigns. Monitored daily coverage, reported on sentiment, and supported media events and press conferences.
Dubizzle
Social Media Marketing Intern
Dubai, February – May 2024
Built monthly content calendars and original social concepts, and produced 20+ short-form videos and graphics a month in Canva and CapCut. Supported 20+ shoots a month, contributed to engagement strategies, and collaborated on 3+ campaigns.
Cravia Inc.
Marketing Intern
Dubai, August – September 2022
Managed social content for F&B brands, researched the market to shape content planning, and assisted with event planning and brand activities.
- Cinnabon
- Zaatar w Zeit
- WKD Chicken
How I work
From concept to execution
Plan
Monthly content calendars and campaign plans, aligned with each client's goals.
Produce
Shoots, edits, and designs, with production requirements organized in advance.
Publish
Client approvals, scheduling, and live coverage when the moment is happening.
Improve
Performance and trends reviewed regularly, then turned into clear recommendations.
Expertise
- Multi-brand account management
- Content calendars
- Short-form video editing
- Live event coverage
- Influencer coordination
- Production shoots
- Performance reporting
- Client coordination
- English and Arabic
Tools
- TikTok
- Canva
- CapCut
- Hootsuite
- ChatGPT
- Claude
- Gemini
Education
BSc in Business Administration (Management), University of Dubai, 2019 to 2023. GPA 3.7/4.0, Dean's Honor List.
Languages
Fluent in English and Arabic.
Let's talk
If you're hiring for social, I'd like to hear about your channels and goals.